BRAND IDENTITY
JAY DOES LOANS
Identity design
I worked with the client to develop a clean and straightforward logo that leads with the business name and also speaks to the nature of the business (housing market/mortgages).
We landed on two styles for the identity, one stacked, as shown below, and one "horizontal" version, each able to and designed to be used in different circumstances based on spatial limitations.
This exercise also required the selection of a brand color palette and typography set.
Identity design
I worked with the client to develop a clean and straightforward logo that leads with the business name and also speaks to the nature of the business (housing market/mortgages).
We landed on two styles for the identity, one stacked, as shown to the right, and one "horizontal" version, each able to and designed to be used in different circumstances based on spatial limitations.
This exercise also required the selection of a brand color palette and typography set.
Identity design
I worked with the client to develop a clean and straightforward logo that leads with the business name and also speaks to the nature of the business (housing market/mortgages).
We landed on two styles for the identity, one stacked, as shown to the right, and one "horizontal" version, each able to and designed to be used in different circumstances based on spatial limitations.
This exercise also required the selection of a brand color palette and typography set.
Social media
Helped the client develop a refreshed style for their social media assets, along with a suite of templates that are used to advertise the business and procure new clients.
