Rebrand
Facing growth and expansion efforts, Conservation Innovation Fund found themselves wanting and needing a brand refresh. My peers and I at Alluvus helped develop a refreshed set of brand assets, including a fresh logo, new color palette, typography, an updated website, and a brand guide.
Facing growth and expansion efforts, Conservation Innovation Fund found themselves wanting and needing a brand refresh. My peers and I at Alluvus helped develop a refreshed set of brand assets, including a fresh logo, new color palette, typography, an updated website, and a brand guide.
Building the framework for a new brand
In addition to a fresh logo, we worked to refresh the entire CIF brand, including a new color palette and type set. The intention behind the color and type set was to position Conservation Innovation Fund as a thought leader in the conservation finance space, honoring them as a modern face with trusted roots.
Website design
As the final piece to the rebrand, we built a brand new website for the fund. I was the primary designer on the project, responsible for wire-framing, design, and coordination with the development team.
Identity design
The founders of the festival, who I worked closely with, had great vision, but lacked design experience. So, they asked me to help them develop a logo and identity for the festival!
Through a few iterations, we arrived at this identity, capped off with the "kettle" mark. It
was designed such that both the wordmark
and kettle visual could be separated out and used on their own.
Website design
As the final piece to the rebrand, we built a brand new website for the fund. I was the primary designer on the project, responsible for wire-framing, design, and coordination with the development team.
Identity design
The founders of the festival, who I worked closely with, had great vision, but lacked design experience. So, they asked me to help them develop a logo and identity for the festival!
Through a few iterations, we arrived at this identity, capped off with the "kettle" mark. It
was designed such that both the wordmark
and kettle visual could be separated out and used on their own.
Building the framework for a new brand
In addition to a fresh logo, we worked to refresh the entire CIF brand, including a new color palette and type set. The intention behind the color and type set was to position Conservation Innovation Fund as a thought leader in the conservation finance space, honoring them as a modern face with trusted roots.
A facelift
The fund's original logo had some legibility issues when used at different scales and against various colors. I worked with the CIF team to revise, arriving at this simplified mark, which emphasizes legibility at multiple sizes. I also incorporated a new color palette and type set to accompany the revised mark.
A facelift
The fund's original logo had some legibility issues when used at different scales and against various colors. I worked with the CIF team to revise, arriving at this simplified mark, which emphasizes legibility at multiple sizes. I also incorporated a new color palette and type set to accompany the revised mark.
